Three Mobile believe phones are good.
So, instead of telling people to look up, I encouraged them to look down ...and play.
Building the world’s first video game entirely inside Instagram Stories.
A playful, thumb-tapping adventure where your mission is to help a character avoid the outside world.
Three levels of slick, social-first gameplay. No downloads. No barriers. Just instant fun, brought to life through a clever hack that lets everything live natively on the platform.
The results:
Three Mobile’s most-viewed Story of all time, with a sequel launched later in the same year.
Awards:
Social Media Marketing Awards Best use of social video
Lovie Awards - Best use of Stories
Campaign Big Awards - Social Category
