When you have gaming’s hottest skin, this is how you launch it.
We created an unmissable live stream with gaming legend Zyro. Melting a 6ft ice sculpture of EE’s exclusive Hella Chill operator skin, live on Twitch and YouTube.
The twist? The melt speed was tied directly to Zyro’s in-game performance.
Gamers across the globe tuned in for the event, getting involved in mini-games, watching epic gameplay and of course, the nail-biting countdown to the Hella Chill code drop.
With every code being snapped up in under five minutes!
To amplify the hype, we launched a high-energy highlight film that drove players to the EE Game Store for exclusive codes. And for the eagle-eyed, a hidden free code was buried inside the film itself.
The result:
🤓 1.6 million views 🔥 63,000+ gamers tuned in live 📩 40,000+ messages were sent
