The best part of watching a comedy show is the audience participation. But what if you can’t be there in person?
Enter Hecklr. A true-to-life chatbot that embodied the many personalities of the Edinburgh Fringe Festival of Comedy.
Built to interact with you and your friends on the platform you already use every day, Facebook Messenger. Hecklr gave people a taste of the Fringe from anywhere in the world.
Quick-witted, sharp-tongued, and always ready with a comeback, it dished out playful ribbings - just like the performers on stage.
The result:
A digital experience that brought the spirit of live comedy to audiences who couldn’t be there physically. Proving that at the Fringe, everyone can join in on the joke.
Awards:
D&AD Pencil ✏️
